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Retailer

“Retailer buys goods or products in small quantities or samples from manufacturers or importers, either directly or indirectly and then sells individual items to the general public or end user customer, usually in a shop also called as store or showroom.”

Retailers display their products through showrooms to reach their customers with the wide range of material, design, and texture as samples.

So, now the point comes that to be a good retailer, who can successfully satisfy his customer needs should have a full knowledge of: -

  • The nature of the work he is dealing in,
  • The reliability or the proper use of a particular stone,
  • Stone maintenance,
  • Pricing policy,
  • New stones introduced or to be introduced in the market,
  • Stone requirement of this changing world.

Today, US imports 80% of its consumption. It is noted that imports have taken a steady rise since 1996 over 15% per year.

And in US Importer Distributor are the main sources of the stones as 80% stone consumption is imported.

Traditionally the market has sold stone through importers or wholesale distributors.

In turn the stone filters to:-

  • Retail showrooms,
  • Contractors,
  • Ceramic showrooms,
  • Slab distributor/fabricators,
  • And other stone type yards.
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