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Exporter of Stone

Meaning and definition of Exporter of Stone: A person involved in sales of Natural Stone like Marble, Granite etc outside its domestic country or all over the world is termed as Exporter of Stone.

Distinction between domestic and international trading:

Geographically speaking marketing has two dimensions –Domestic and International marketing . The basic principles and techniques of both these dimensions are same and have universal applications.
But International Sale or Marketing has certain peculiar problems therefore special considerations should be borne in mind while preparing the marketing strategy for penetrating markets abroad.

Special consideration in international marketing.

As USA and the European Countries posses a major sophisticated population greater expertise is needed.

Means they should be in position to offer products suitable for particular market.
Greater attention should be given to design and packing to make the product more suitable for display.

Essentials of International Marketing:

  • Defining the export strategy clearly.
  • Securing a suitable market through distinctive product as well coordinate sales Organization.
  • Setting up the head office functionally so that it may support overseas activities.

Use of marketing research

Marketing Research may be utilized to identify the few who purchase the most. The market segmentation would help in using the limited resources. The exporter must offer a product, which is right in terms of consumer preferences with regards to size, Color and price. Marketing research may highlight approximate distribution and promotional strategies

 

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